If you are a sports fan, you must be aware of the craze of Football across the nation. Worldwide Football is the most-watched and loved sport. Indeed, Football is not at the top of Indian sports fans, but it is surely catching speed to make its place in the hearts of fans. With the unpredictability, adrenaline rush, competition, and zeal to score a high number of goals, Football is a true beauty in terms of sports.
One can easily calculate the love for cricket by checking the number of fantasy football users and applications. This number is going to grow in the coming years. If you are someone even thinking of investing and entering into the fantasy sports industry, this is your time. We got you a quick guide to understanding the fantasy football development procedure. Let’s dig inmates:
Steps To Develop A Fantasy Football App
To develop a Fantasy Football App, a proper step-by-step process needs to be followed. Let’s learn more about how it works:
01. App idea
The market is already filled neck to neck with fantasy football applications. Adding another app to the crowd will not help to make your place in the market. There should be a unique selling point or different idea to make your app stand out from the crowd. So, before jumping into the development process, find that USP/feature.
02. Market Research
Any app development or the beginning of the business begins with research on marketers and competitors. Research helps you understand the customer’s response toward similar services. Moreover, by analyzing the business of competitors, you can explore the drawbacks in the beginning only which will help you to create a better application. Invest good time in doing market research, by knowing the feedback of present customers one can create a better, customer-centric application.
03. UI/UX Designer
UI/UX designing is one of the crucial parts of the Fantasy Football app development process. Visuals are the first element that attracts users. Ensure that all the pages of your app are designed creatively and fully functional to provide a rich experience to the user.
04. App development
App Development is the most important and tiring method of designing and developing an app. It is a long process to develop your dream fantasy football app. You can hire experts in the industry like Fantasy App Developers to get your dream app. Make sure, you are not rushing into things while the app development procedure. Keep your requirements in front of developers and take their assistance to understand the industry requirements more.
Focus on the following points:
- Selecting between Hybrid and platform-specific app development
- Selecting the best hosting solutions
- Also, for selection of the best tools and technologies.
- Select the best API integrations which are custom to your industry needs
- Deciding on add-on features that leave your competitors behind.
05. Testing
Often app developers ignore final testing as they are pretty overconfident about their services. But, final testing should be done to avoid minor issues that can directly affect the app functionality. Before deploying the project, check whether all the functions are working as planned and designed.
06. App Launch
Once you are done with the app development, time to deploy the project. Make sure testing is done before launching the app. Choose any platform whether Android, iOS, or both to launch the app, as per your requirement.
Take care of the following stages while launching an app:
- App store optimization (descriptions and images on the app store)
- Launch strategies that comply with your industry rules
- Beta testing with a limited number of the first group of users.
07. Marketing
After finishing the most tiring method of app development, marketing is another significant step to presenting your product to a targeted audience. Through organic and paid marketing, a company can easily create a huge user base. Fantasy App Developers are a few excellent developers in the market who provide marketing services too.
App Development Professionals Required To Develop the App
To build an excellent and efficient fantasy sports app, you will require a team of professionals who are experienced and know to deliver their project on time. Here are the few professionals that must be there on the Fantasy App Developer team.
- Project Manager to manage the whole project
- Android/iOS Developers to develop the application
- UX/UI Designers to design attractive UI/UX designs for the app
- QA Professionals to check the quality and functionality of the app
- Tester to test and remove all the bucks from the app which can affect the app functionality
- The Marketing Team is for brand promotion and to create a huge user base.
Different Ways to Monetize the Revenue Model of Fantasy Football Platform
Football is a very popular sport, football fans, investors and every sports fan are looking for an opportunity to invest in the industry. Here we are mentioning a few ways by which you can tweak your app and generate additional revenue from it.
Entry Fees
The most significant revenue is generated by the entry fees on Fantasy Football App. A report claims that in the first quarter of 2018, the US region collected $750 million.
And by the popularity of Football in the world, you can calculate how fans are crazy about the sport which will be beneficial if you get a fantasy football app. By covering all small and big leagues, a fantasy football operator can generate huge business.
In-App Purchases
In apps, purchases can attract a huge crowd. Offering them reward points for their special performance and unlocking premium features, will entertain the user and motivate them to play more.
A US survey done in 2020 suggests that iPhone users would like to spend around $88 on mobile app purchases. Once a user starts playing the game, his/her curiosity will drive him to go to the next level where he or invests money in in-app purchases.
Advertisement
Designing your model around the advertisement will never get old and always will be an opportunity to generate huge sales. Allow different brands/businesses/services to use your platform to run their ads within the app or on social media platforms to enhance overall revenue generation from the app.
Merchandise
Merchandising is one of the most lucrative business revenue models as it expresses fans’ love for their favorite team. By wearing the team/owner-labeled jersey, fans express their love for the player/game/team.
Revenue of $20.07 billion was generated by sports merchandising in the year 2015. By introducing a merchandising section on the Fantasy Football app, fantasy owners can generate additional income from the platform.
Conclusion
It will not be easy for anyone to penetrate the market which is overcrowded with Fantasy Football Apps. However, a unique selling point can only help you to beat the competition. Hope the guide will help you to develop your own Fantasy Football App Development services. Fantasy App Developers will assist you in building the most advanced yet unique app with over a decade of experience in the industry.
